Get More Traffic With Links And Text

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February 10, 2012
Search Engine Optimization Tip: Text Surrounding Links
By Bill Hartzer
Links are very important when it comes to search engine optimization. Anchor text for your internal links aren't the only ones for you to consider. The text that surrounds your links is just as important. You many have a link that is located in the footer or the side bar on another website too, and the text that is around those links is very important to consider as well.

In the case above, note that "search engine" is near the actual link to

Links will be given more weight by the search engines, especially Google, when they are surrounded by optimized text. This is compared to the same links that are merely flowing but not with any strategical element in place with them. It is well worth it to visit all of your links out there to your sit and to change the text surrounding them if you don't already have them optimized.

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