Improving Your Landing Page Optimization

DevWebProCanada (Enable images to fully enjoy)
January 23, 2012
Landing Page Optimization
By Geoff Simon
Want your website to yield more sales conversions? If so, use this 12-step for landing page optimization. This checklist offers "recovery" measures you can take, to create a vibrant, well-trafficked website - and a healthier ROI site to match!

What's a Landing Page?

A landing page is a website page that visitors arrive on upon clicking your link. This could be your Home page or another Web page on your site. Its job is to present visitors an awesome, persuasive sales pitch. But it takes a lot more than sales copy to convince people to buy from you. Implement various landing page optimization tips to increase your sales conversions.

Landing pages typically display sales copy related to an advertisement or promotional link a visitor clicked. Thus, a true landing page has some type of transactional goal, e.g., to buy now, or register for something, or contact you for a job quote.

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